Jayde, a writer, artist, and businesswoman, has gained recognition for her weekly #CreatorTeaTalk series on LinkedIn Audio Events. She shares culture-forward marketing material with her 35,000 followers. Content production became her favorite part of her career, and she began working in social media marketing in 2013. Jayde has used various tools, including Canva, Splice, Descript, ezgif, Notion, and Grammarly, to create content. Her goals for 2023 include aligning professional and personal goals with personal vision, separating identities, and fostering online engagement, and a community in Atlanta. She prioritizes happiness and a positive attitude in her work.
Jayde has made a name for herself as a writer, artist, and businesswoman, especially through her weekly #CreatorTeaTalk series, which is presented by LinkedIn Audio Events and draws in an attentive audience of more than 100 people. She often shares culture-forward marketing material with her following of more than 35,000 followers in addition to her content series.
Let’s start our interview! What made you start producing material on social media websites?
A result of my employment, content production, soon became my favorite part of my career, it’s my creative zen. Since I’ve always consumed and created material, I wouldn’t say that I was particularly inspired. Simply said, how we define it now has changed.
In 2013, right when social media marketers started to become recognized as a separate profession, I started working in the field. When we had to show the companies and brands we worked with the return on investment of social media, it was a different time. Additionally, creating content has always been a requirement of the profession, including authoring, photography, and combining appealing pictures and words.
I was one of the first users to produce lifestyle content on Instagram as its popularity expanded over time. I then turned my focus to Twitter, where I created material focused on marketing and pop culture. And as a result of finding my voice on each medium, my material has changed.
What tools do you like to use while creating content?
Canva is my favorite and I use it for everything. Why learn Adobe Photoshop in-depth when a straightforward tool is easily accessible?
I also use Splice, which I can access on my phone, Descript for captioning and audio transcription, and ezgif for quickly making and disseminating GIFs. For project management, I use Notion, and for writing content, Grammarly.
What goals do you have for 2023, and how will you gauge success?
Goals that are in line with my professional and personal vision for myself come first, then goals that are business-related.
As each of my identities caters to different audiences, my main goal is to further separate them. Investigating and fostering community in Atlanta is another goal. I really like to say no in order to reduce stress. I thus give happiness priority in whatever I do.
Do you favor some social networking sites over others?
My favored platform changes depending on how I’m feeling. I sometimes give Twitter my full attention, and other times I give Instagram my full attention. It just depends on how I’m feeling and how creative I am. I do believe that some elements of each platform fulfill particular functions, though.
On LinkedIn, for example, I feel like I am actively urging users to rethink how they use the site. Like in real life, I am quite casual on LinkedIn. I constantly want people to realize the advantages of working with me. I can be a little more imaginative on Instagram. And I enjoy Twitter because it enables me to send succinct, unoriginal sentiments. Every has its own place and time.
Speaking of LinkedIn, why didn’t you utilize the Clubhouse or Twitter Spaces for #CreatorTeaTalk instead of LinkedIn Audio Events?
Ironically, #CreatorTeaTalk was designed for Twitter Spaces, which is where my community is located. The sponsor of my first two episodes urged me to use LinkedIn’s audio capability even though I was unaware that it existed. I had a vision and plan for what those opening episodes would cover, but it didn’t turn out the way we had anticipated, so we changed course.
Clubhouse and TikTok Live were also on our radar, but we eventually decided that LinkedIn Audio Events made the most sense for my program. The event’s goal is to bring together businesses, marketers, influencers, and innovators for discussions about the sector. And because they are experienced content writers, these people already use LinkedIn.
Since the program’s debut, I’ve learned that people connect before, during, and after the broadcast. As a result, if it’s a location where individuals may gain greater recognition for the work they perform, then they become chances for networking and potential future paid possibilities.
Your voice is different and seems sincere. What guidance would you provide creators who are worried about their online sincerity?
You must act in a way that seems most natural and comfortable to you while simultaneously being willing to push yourself beyond of your comfort zone. You might want to think twice if self-censorship is your normal tendency.
I really think that you should present your whole self in every situation, but depending on the circumstances, you might not be able to do so right away. It’s a question of experimenting, doing what makes you feel comfortable, and gradually building on that.
Having consistency is a challenge for many creators. Please outline your creative process given that you write pretty regularly and host #CreatorTeaTalk every two weeks.
My mind is conditioned to think strategically since I work in marketing, which is great for me because it enables me to mix strategic thinking with creativity. For instance, #CreatorTeaTalk episodes are focused on ongoing discussions among creators as well as cultural dialogues.
In essence, I am always searching for interesting, relevant dialogues that I can pair with subjects that will fascinate my audience. I always hope that the talks will provide the companies, influencers, and innovators with the essential information.
How do you strike a balance between your desire to be present in your personal life and your need to be active on social media all the time as a marketer and content creator?
I’ve learned to set boundaries for myself to help me find balance. Ironically, I stopped working as a full-time social media marketer in 2021 even though my new restrictions had a significant role in my decision to shift careers. I stopped doing social media marketing for a number of reasons, one of which being that I was spending much too much time there. Even though I’ve cut back on social media, I’m still doing a full-time job in marketing, just not as aggressively.
I now take naps during the day to recharge and detach. In order to avoid constantly checking my phone when I sleep (I used to sleep with it under my pillow), I’m also being more intentional about keeping it out of the room.
My friends and the community comment to my stories all day long, therefore I recently deactivated Story responses on my Instagram account. I will reply to every single one because I want engagement, but this is not sustainable.
What trends and advancements have you seen that social media creators should be aware of as someone who keeps up with social media and creators?
I think that many more artists will create their own personal brands, which might lessen the significance of influencers. This is less of a trend and more of a prophecy.
Consumers nowadays don’t necessarily want to be persuaded; instead, in my opinion, they want to see what innovators are coming up with. Even if they don’t become influencers themselves, producers might find an audience and possibilities by producing material on social media. The number of social media content providers who start businesses based on or connected to their social media material may also climb.
Furthermore, more people will create properties through many mediums. For instance, I started on Twitter and Instagram then moved to LinkedIn later and now have a show there. There will be an increase in the number of producers who develop content for digital platforms, including novels and television shows.
Despite not being a traditional content provider, you fit many of the requirements: you have a sizable following, a sizable amount of engagements, and a sizable community. What notable challenges have you faced thus far in your time as a creator?
One of my biggest problems is really being an unorthodox content developer. Although it’s nice to get asked to influencer and creator events, I’m not sure where I belong when it comes to networking. Diverse people have varied perspectives on my internet presence.
Another challenge is that I have to continuously inform businesses who want to work with me that they are getting more than just material from me when they seek to partner. They can draw on my decades of expertise, experience, and military might.
What pointers do you have for creators who want to monetise their social media presence and build a community among themselves, companies, and their audience?
Discovering your strengths can help you decide what you can and cannot commercialize. 2. Recognize your unique selling proposition, or what makes you stand out from other artists. Find a regular activity that you like doing so that it does not seem like work. Fourth, think about monetization strategies other than the norm.
A brand could pay you to write about them on your blog or whitelist your material. But you must decide what brand partnerships you may develop if you want to approach content production like a company owner. Maybe it looks like getting paid to go to an event and then write about it. Alternatively, you might advertise your most current project or item to my email list. Finding what is sensible for you and your partnership is all that is required.
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