Recipe for Growth: The Food Blogger Pro Podcast

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The Food Blogger Pro Podcast was established by the author and wife to provide a central platform for discussing the restaurant and recipe business. The podcast aims to educate readers on how to launch, grow, and monetize their food websites, as well as internet marketing strategies. With around 35,000 monthly downloads, the podcast has grown from a small blog to a popular platform for sharing information and ideas on internet marketing for recipe and food websites. The author’s background in public speaking and podcasting allowed them to combine their passions and expertise in content development, making it a valuable tool for their audience.

Please tell us in our mycreative fansite interview about your background and what is the topic of your podcast?

My wife and I started the culinary blog Pinch of Yum seven years ago. We were successful in making the blog our main source of income in 2014.

But then we noticed something: more and more of our readers were asking us about the restaurant and recipe business. How we got started, the tools we use, how we make money, and other information. We recognized the need for a central location where we could instruct and interact with these people and provide lessons, commonly asked questions, and blogging ideas.

A membership website called Food Blogger Pro shows food bloggers how to launch, grow, and monetize their food websites. For this reason, the Food Blogger Pro Podcast was also established. We utilize the podcast to spread the word about our material to new listeners and to talk about internet marketing for recipe and food websites, covering SEO, work-life balance, extensions, etc. The Food Blogger Pro Podcast has developed over the past two and a half years to the point where there are around 35,000 downloads per month.

What inspired the podcast to be started?

Launching a podcast was the greatest way for me to provide material in a format I enjoy because I prefer talking to people to writing blog entries. Although I had no prior podcasting experience before the start of our show, I had a lot of expertise in public speaking in a former role. I’m naturally good at it, so the podcast was a great way for me to combine my abilities and passions. This was also the best option for quick content development because it took less time than writing blog entries.

We expected to release new episodes every week for three to six months after we made the decision to start the podcast in order to test the idea. It’s a good thing that listeners were thrilled since the rest is history (they submitted emails and pictures of themselves listening to the podcast while jogging or driving).

We already worked for ourselves full-time when we started the podcast, and we had a steady audience. As a result, we have never taken advertisers for the show and don’t make any money from it directly. Instead, we interact with individuals that are interested through The Food Blogger Pro Podcast. However, building trust is its main goal. We consider trust to be the most critical component of business growth since people who trust us are more inclined to join in the future.

What factors led to the podcast’s initial launch?

While I concentrated on the conversations and interview queue, we hired someone to create the podcast and set up the podcasting process. She enrolled in a course to learn more about broadcasting as a whole. It was essential for us to employ someone to help with the burden since we couldn’t have produced a podcast from beginning to end without help.

Our queue construction, method development, and equipment acquisition process took two to three months. During those months, we also worked on the episode’s framework. Our ability to plan and create material over several months was essential to our achievement.

Since they are all performed online, we conduct each interview using Skype and record it using Screenflow and Call Recorder for Skype. The audio volume is then adjusted using Auphonic, the episodes are edited using Screenflow, and they are hosted on Libsyn.

How have you increased the audience for your podcast?

We used a variety of strategies to launch our podcast. The people on our list that were interested in blogging were first interviewed. This list, which we collected by establishing Food Blogger Pro and posting blog-related content on Pinch of Yum, had around 10,000 people. We also conducted interviews with people who would broadcast the episode to their audiences in an effort to draw in new participants. We also took care to advertise the podcast on the Food Blogger Pro Community Forum because we had already established a community there before the podcast was released.

We have always advocated a slow and steady development strategy for podcasts; often, we see a time of growth followed by a period of plateauing. One of our best efforts, though, was to make it as easy as we could for interviewees to distribute episodes. Each episode has an own blog post with social sharing icons. We also keep a spreadsheet updated with information on interviews.

What is your company’s business strategy, and how has the podcast boosted profits?

The only reason our podcast exists is for content marketing. We utilize it to establish connections with people in the hopes that they would eventually become clients. Even though it could take them many months to decide to buy from us, we are confident in the rapport we are building with our audience.

What have been the biggest difficulties you’ve faced and barriers you’ve overcame while running the podcast? If you could start over, what would you change?

In the end, the interview only makes up a small fraction of the podcast; each episode requires a lot of planning, editing, and promotion.

I spend roughly an hour every day reading their blog articles, joining their email list, and learning about their products. I find that an hour is the perfect length of time to learn enough about a person without sounding excessively educated during the interview. I favor letting the interviewee fill up the blanks.

Another challenge has been keeping a steady interview line. We release a new podcast episode every Tuesday, so it makes sense to have one to three months’ worth of planned and recorded episodes in the queue. Given that the subjects we cover are always changing, this period of time is great for ensuring that the material we are talking is up-to-date.

Have you made any really beneficial or useful discoveries?

The ability to hear different courses has been really helpful. With the mindset of an interviewer, I prefer listening to other podcasts so I can see how they organize their episodes and do their interviews. It helps us improve the way we make podcasts.

Informing people about podcasts is a straightforward yet effective strategy. People are more likely to listen to the podcast regularly when they are informed of where and how to subscribe.

What suggestions do you have for aspiring podcasters?

The first stage, in my opinion, is to start creating content. Although it’s important, don’t spend too much time on the educational stage. As soon as you can, start producing content, and then learn as you go. Use the information you produce to immediately put what you are learning into practice.

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